So called Data Science or "Big Data" has been getting a lot of play in the news recently. With recent articles in the NY Times about Target tracking its customers to how data analysis is changing all parts of the business world. The same trend has shifted the economics profession. But I recently got a solicitation for this $3000 class at General Assembly to learn from a Data Scientist. The problem is that its taught by the "Data Scientist" from OkCupid whose blog posts were very cute and very attention getting, but always hopelessly amateurish. It's embarassing to call it "Science."